USW: Tip the World Over on Its Side
Reuben Bawks works for E! Entertainment out of their Los Angeles offices, while apparently also working for the King of Scales in some capacity. What precisely he does is unknown, but he does apparently have the authority to offer Leah a reality show. At the very least.
Image retrieved from http://www.wallpapersxl.com/wallpaper/2027×2425/business-man-istock-large-2826035.2.html on June 27, 2016.